Want to know how the Real Beef for Real Pre-Teens site came to be? This is how:

National Cattlemen’s Beef Association Rep: These girls, they’re not eating beef. And they won’t feed their children beef. Without a next generation of meat-eaters, the cattle industry will fall to shreds. [roots in bag] So we thought, these kids use the Web, so we have to reach them there. Here – the research. [hands over 2,000-page dossier] The pre-teen girls of America are in your hands.

Salesperson: We’ll get ‘em before they know what to think.

Behind The Scenes: Cool 2B Real [via The Morning News]

Blogging gets a boost today - Google has bought Pyra Labs who run Blogger. Nick Denton wonders if they'll use blog cintent to improve Google News. He's probably worried about how this will affect his meta-blog media plan: The Lafayette Project.

Google Buys Pyra: Blogging Goes Big-Time [via Nick Denton]

What is the Lafayette Project? [Nick Denton]

A simply brilliant flash speech creator for Dubya - write your own pro- or anti- war speech, with sound effects:

Use this fun Flash game to 'speechify' Bush as he continues his 'bombification' of Iraq and tries to 'eliminatise' Saddam.

Make your own George W Bush Speech [via Urban75]

Apparently, it's time for the quarterly story on Location Based Services again - this time instead of Starbucks coupons, it's Mobile Dating.

Now that wireless carriers are setting up the necessary infrastructure to help emergency dispatchers pinpoint the location of emergency 911 callers, they are mulling over ways to make money from knowing exactly where customers are.

When out and about, users could ping the service asking for compatible singles in the area. After notifying the other members nearby, the system would provide the user with a list of people in close proximity and their location. A potential match could be right across the street.

It would be fun to see this actually launched - I personally have been demonstrating this service for the past two and a half years at my previous firm. We have the application already built - including a 'go ugly' option should it be getting late on a Friday night and you've still not pulled. Just call me, I'm ready when you are.

Ring Ring, It's Your Soul Mate [Wired News]