April 11, 2003
Sony Loots War Language

It seems the looting has spread beyond Baghdad - Sony has already trademarked 'Shock and Awe' in the US for a PS2 Game.

I am not making this up.

Sony is set to launch a computer game called "Shock and Awe", having registered the defining phrase of the coalition's military campaign as a trademark in the US.

It registered the term as a trademark with the US Patent and Trademark Office on March 2 1 - just one day after war started. It wants to use it for computer and video games, as well as a broadband game played both locally and globally via the internet among PlayStation users.


Sony leads charge to cash in on Iraq [via DrudgeReport]

Posted by ashleyniblock at April 11, 2003 01:17 AM
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