Strangely absent from San Francisco so far, Apple is now opening a branch in town in the old Sephora store near Union Square:
The intersection of Ellis, Stockton and Market streets in downtown San Francisco will apparently become a Mac mecca within the next 16 months. According to the Blade's local Fuller Brush representative, a local architectural firm has signed a contract with Apple to gut and refurbish the current Sephora outlet at that location and create a monster, monster Apple store that dwarfs even the mighty model in New York's SoHo neighborhood.Posted by ashleyniblock at April 09, 2003 09:39 PM
The Blade's buddy waxes lyrical about the new official Mac Party organ, which will feature its very own entrance to the Powell St. Muni Metro and BART station. (In apparent homage to one of Steve Jobs' notorious alleged job-interview questions, that location faces the Market St. Virgin Megastore.) He reports that the huge building—perhaps twice the size of the SoHo Apple Store—will be dramatically overhauled to take full advantage of its prime location and airy architecture. Among the notable features, the store will be covered with titanium-colored, porous metal plates that allow light to pass through and a single gigantic, white Apple logo.